CBC Marketing Research uses a variety of quantitative and qualitative methodologies ranging from traditional focus groups and in-depth interviews to CATI surveys and internet-based research.
| Quantitative Research: |
Qualitative
Research: |
| Telephone interviews (CATI) |
Focus Groups |
| Personal interviews (CAPI) |
Mini Focus Groups |
| Street intercept interviews |
In-depth interviews |
| Central location testing |
|
| Online research |
Other: |
| Mystery shopping |
Desk research |
| Car clinic |
Retail research |
|
